Because you don't have to be fancy all the time.
This lotion has been a staple of mine for a billion years and I dare say it's my favorite moisturizer of all time. Nothing crazy here, just plain white lotion with a pleasant scent that will keep your skin soft and smooth all day long. Unlike other products, with Jergens you don't have to worry about using too much or too little; it doesn't take much to get great results, but if you do go overboard, it rubs in extremely well, without the lingering greasiness.
If you have even slightly dry skin, try this now. Sometimes the best products are the ones you can find cheaply at almost any store-- Jergens Ultra Healing Lotion is a prime example.
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